RETAIL CATEGORY FINALISTS
BEST LICENSED RETAIL MARKETING INITIATIVE
This award is for the most creative and effective marketing campaign run in a UK retailer to support a licensed brand or range of licensed products or individual product.
Peppa Pig x Regatta at Next
MTV x River Island x British Fashion Council with Iceberg, Music Meets Fashion Competition
Natural History Museum x Finisterre, The Resilience of Nature Campaign
KFC and Comic Relief’s Merry Clucking Christmas Campaign
Mrs Hinch Exclusively at Tesco Campaign
The Rolling Stones RS No.9 Carnaby Street Activity
BEST LICENSED PROMOTIONS CAMPAIGN
This award is for a creative and effective use of a licence in the promotion of another brand or service.
Peppa Pig with National Children’s Gardening Week Campaign
PJ Masks Superhero Bedtime campaign for UNICEF UK
Pokémon Happy Meals Promotion with McDonald’s
Tom and Jerry and Xplora: The Movie Partnership (Agency: Lime Communications)
BEST LICENSED LIVE EVENT
This award is for a licensed live event where the public needs to pay to participate, either by paying to enter a venue where the licensed event takes place or to participate directly in the licensed event itself. Free-to-consumer experiential marketing events are covered by the Licensed Promotions Campaign award.
Peppa Pig Afternoon Tea Bus Tour from Brigit’s Bakery
The Crystal Maze LIVE Experience from Little Lion Entertainment
Dennis & Gnasher’s Big Bonanza at Royal Botanical Gardens Kew and Wakehurst Place
Doctor Who: A Dalek Awakens at Resorts World from Escape Hunt
The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens
Peter Rabbit Christmas Grotto at Centre:MK from Eskimo Jo Events
Warhammer 40,000 Immaterium Escape Room from Escapologic
Zog and the Quest for the Golden Star at Warwick Castle from Merlin Entertainments
PRODUCT CATEGORY FINALISTS
BEST LICENSED TOYS OR GAMES RANGE
Adventures of Paddington Toy Range from Rainbow Designs
Peppa Pig Wooden Mud Kitchen from HTI
CoComelon Toys from Bandai
The Gruffalo Master Toy Range from Wow! Stuff
Maya Angelou Inspiring Women Barbie Doll from Mattel
Mini Brands Collectables from ZURU
Back to the Future Range from Playmobil UK
Pokémon Toy Range from Character Options
Super Mario Range from The LEGO Group
BEST LICENSED DRESS-UP OR PARTYWARE
Peppa Pig Careers Dress-up Collection from Christys By Design
DC Superheroes Sustainable Dress-up Range from Amscan
Disney Princess Collection for George@Asda from Christys by Design
Disney Princess Premium Range for Sainsbury’s from Smiffys
Harry Potter Boy’s Suitmeister Dress-up from OppoSuits
Mog The Cat Deluxe Costume from Smiffys
Pokémon Dress-up and Partyware Collection from Amscan
Roald Dahl’s Matilda Costume for Tesco from Smiffys
Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
Peppa Pig Collection from Regatta Outdoors
Peppa Pig Toddler Girls Range for Tesco from Fashion UK Global Licensing
Elmer the Patchwork Elephant SS21 Collection from JoJo Maman Bébé
The Gruffalo Footwear Range for Next from Brand International
The Jungle Book Collection x Baby World from Primark
Peanuts Collection from Cribstar
Peter Rabbit Collection from Cath Kidston
Peter Rabbit Classic SS21Collection for Nutmeg at Morrisons from Dennicci
We’re Going On A Bear Hunt SS21 Collection for Asda from Jainco
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Peppa Pig Girls Night Time Range for Tesco from Misirli
Barbie x Very.com Powered by Kindness Girls Athleisure Range from Very
LEGO x Adidas Children’s Footwear from Adidas
LEGO Ninjango X Hype Collection from Global Brands Group
Miffy Collection for Next from Fashion UK Global Licensing
Roald Dahl x Natural History Museum Extraordinary Explorers Clothing Range from M&S
Roald Dahl Pyjamas Nightwear for TU at Sainsbury’s from Aykroyd and Sons
Super Mario Range for Zara from Fashion UK Global Licensing
The Wizarding World Kids Fashion Range from M&S
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
PAW Patrol Chase Tonie from Tonies
Peppa Pig Ladybird Range from Penguin Random House
Adventures of Paddington Fun to Learn Magazine from Redan Publishing
BBC Earth Blue Planet II Book from Penguin Random House
Elf on the Shelf Magazines from Signature Publishing
LEGO Explorer Magazine from Story House Egmont
L.O.L. Surprise! Sticker Books from Centum Books
Mr Men Little Miss Books from Farshore Books
Timmy Time Ladybird Readers Beginner Level Books from Penguin Random House
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
PAW Patrol Coverless Carefree Bedding from Character World
A Celebration of the National Trust Fabric Range from Sanderson Design Group
Mickey & Friends Collection from Mad Beauty
Minecraft Gift and Homewares Range from Paladone Products
Monopoly Personalised Homewares and Gifting Range from Star Editions
Mrs Hinch Collection from Tesco
Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston
Pokémon 25th Anniversary Giftware from Abysse Corp
Roald Dahl x Natural History Museum Extraordinary Explorers Range
Homeware Collection from M&S
The Wizarding World Collection from Wow! Stuff
BEST LICENSED FOOD OR DRINK RANGE
Ghostbusters Candy from Rose Marketing
Barratt x Iceland Ice Creams from Ice Fresh
Harry Potter Confectionery for M&S from Kinnerton Confectionery
Mr Men Little Miss Confectionery from Crème d’Or
Original Stormtrooper Galactic Dry Gin from Blue Tree
Peaky Blinders Wine from Vignobles Bardet
Peter Rabbit Classic Chocolate Novelties Easter Collection from Cadbury’s
Wallace & Gromit Biscuit Collection from Deans of Huntly
Xbox Celebration Cake from Finsbury Foods
THE INNOVATION AWARD
Peppa Pig’s Clever Car from Wow! Stuff
Ghostbusters Trap Incense Burner from Numskull Designs
Batman Cape Backpack from Bioworld International
Crayola Rainbow Toothpaste from H&A
Hey Duggee Plush Chair from 8th Wonder
LEGO DOTS Range from Levi’s
Marvel Battleworld Range from Funko
Minecraft Block Building Light from Paladone Products
Scooby-Doo Products for Dogs from Fred & Ginger
BEST SUSTAINABLE LICENSED PRODUCT
This special product award is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front.
Peppa Pig Brand Threads Nightwear Range from Cooneen By Design
Peppa Pig Eco Plush from Character Options
Alice Scott Gift Range for Tesco from H&A
The Beano, Dennis’ 70th Anniversary Limited Edition Tartan from The Prickly Thistle Scotland
Grand Designs Sofas from The Branded Furniture Company
The Gruffalo Pop-out Play-set from Play Press Toys
The Gruffalo Repreve Recycled Bedding Collection for ASDA from Dreamtex International
Jurassic World: Camp Cretaceous Happy Meal from The Marketing Store
National History Museum The Resilience of Nature Range from Finisterre
PROPERTY CATEGORY FINALISTS
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Baby Shark
Bing
CoComelon
The Gruffalo
Hey Duggee
Teletubbies
That’s Not My…
Thomas & Friends
THE CLASSIC LICENSED PROPERTY AWARD
This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner joins previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars and Thomas & Friends.
This year’s finalists are:
Paddington
Batman
In the Night Garden
Me to You
Minnie Mouse
Mr Men Little Miss
Peanuts
Roald Dahl
Sesame Street
Spider-man
The Very Hungry Caterpillar
Wallace & Gromit
