Sunday, May 08, 2016

Nickelodeon's "Peter Rabbit" Wins Two Awards At The 2016 Daytime Emmy Awards

Original Silvergate Media Press Release via

Peter Rabbit wins two Emmy Awards

New York, London – 3 May 2016

Silvergate Media ("Silvergate"), the international TV production and licensing company focused on pre-school children's entertainment based in New York and London, is thrilled to announce that Peter Rabbit, its 3D Computer-generated imagery animated TV series for pre-schoolers has won two Daytime Emmy awards.

Peter Rabbit won the Outstanding Special Class Animated Program award and also won the Outstanding Individual Achievement in Animation award (Storyboard Artist, Benjamin Sanders). Peter Rabbit was also nominated for Outstanding Direction in an Animated Program.

Peter Rabbit was developed by Silvergate and Penguin Books. Beatrix Potter's classic character, Peter Rabbit, returned to the screen in 2013, in a brand new 3D animation series for Nickelodeon (Nick Jr) and the BBC (CBeebies).

When the series launched on Nick Jr in 2013, it hopped to the top of the charts delivering 1.7 million viewers. The premiere also ranks as Nick's highest-rated preschool series premiere since 2011.

Since its debut in 2013, Peter Rabbit has won a number of Emmys, with this new award being its sixth.

Waheed Alli, CEO, Silvergate Media said:

"We're very proud of the production. It's an amazing testament to Paula Rosenthal and the team for bringing back this timeless classic to a new audience."


Notes to Editors
Silvergate Media Silvergate Media is a creative content and licensing company driven by big ideas and big collaborations. Formed in 2011 by Waheed Alli and William Astor, with offices in New York and London. Silvergate develops and produces world-class content built to inspire, entertain and engage audiences of all ages through innovative storytelling, great products and strong partnerships. Silvergate has a number of assets based on characters and brands developed for pre-school children. Among their portfolio of projects in production are Peter Rabbit (currently in its second season), Octonauts (currently in its fourth season) and its newest preschool series, Sunny Day (first season to be aired in 2017). Silvergate are currently in pre-production on several brand new programmes for partners including Disney, Nickelodeon and Netflix and their development slate continues to grow.

Peter Rabbit
The Tale of Peter Rabbit by Beatrix Potter was first published in 1901, and has never been out of print since. Over the course of its 110-year history, it has sold more than 250 million copies, been translated into 35 different languages, and led to one of the world's oldest licensed product ranges. In partnership with co-producers Nickelodeon and publishers Frederick Warne, Silvergate has developed Peter Rabbit into a new 3D Computer-generated imagery (CGI) animated TV series for preschoolers.

The new animation is an inspiring and playful re-imagining of Beatrix Potter's timeless children's classic. Mischievous, charming and brave, Peter is a hero who overcomes obstacles, outwits predators and avoids danger as he embarks on a series of exciting adventures with his best friends Benjamin and Lily.


Additional source: Animation World Network.
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