Monday, October 28, 2019

Unimatic Announces Highly Limited Edition SpongeBob U1-SS Watch

This Unimatic Triple Black SpongeBob Watch Is Limited to Just 50 Pieces

It's SpongeBob SquarePants' 20th anniversary, and to celebrate, Nickelodeon has partnered with watch specialist Unimatic to launch a very limited edition SpongeBob SquarePants watch!

The watch face features a triple black color scheme, with an anthracite SpongeBob portrait over a matte dial base and finished with Super-LumiNova® black markers to match the pearl on the black aluminum bezel insert. On the rear, you’ll see a SpongeBob blueprint along with the serial number for each piece. The dial is also glow-in-the-dark. The sponge yellow strap is made with nylon, and a black nato strap is also included.

Limited to just 50 pieces and priced at $721, the watch drops globally at 2 p.m. CET October 28 on Unimatic’s website.

Update (10/28) - From aBlogtoWatch:

Unimatic X SpongeBob SquarePants U1-SS Watch Watch Releases

Unimatic watches today unveils a new limited edition watch created in honor of SpongeBob SquarePants on the 20th anniversary of the popular cartoon series with the Unimatic X SpongeBob SqaurePast U1-SS. Emmy Award-winning SpongeBob SquarePants has been one of the most successful cartoon series over the last 20 years, featured on Nickelodeon and originally created by Stephen Hillenburg. Today SpongeBob SquarePants fans who are also watch lovers get one of the first opportunities to have a collector-worthy SpongeBob watch as part of this limited edition of just 50 piece set.

Just under a year ago, SpongeBob SquarePants creator Stephen Hillenburg passed away. I recall watching SpongeBob SquarePants originally when I was in high school and have continued to follow the program ever since. Even though SpongeBob SquarePants is technically a children’s cartoon, its mature writing, clever themes, and memorable characters have wide appeal even for adults. As a big fan of SpongeBob SquarePants, I am happy to see this entertainment property enter the world of collectible/luxury timepieces.

Italy-based Unimatic took an interesting route when designing the U1-SS by incorporating an “all-black” SpongeBob SquarePants motif on the dial of its core timepiece design. The 40mm case is produced from steel with a tough black DLC coating over it. The watch is water resistant 300 meters (which is probably good enough to have it function perfectly down in Bikini Bottom), and has a sapphire crystal over the dial.

Inside the watch is a Japanese Seiko Instruments caliber NH35A automatic mechanical movement which operates at 3HZ with about two days of power reserve. On the rear of the case is additional SpongeBob SquarePants imagery engraved into the caseback. The black on black theme of the watch is matched with a “SpongeBob SquarePants yellow” nylon strap, which has a good look. Unimatic will also offer a standard black strap with the kit. People know I am very much into black & yellow watches, so the design clearly appeals to me (though given my SpongeBob SquarePants fandom, I am pretty biased).

Unimatic is only producing 50 pieces of this limited-edition Unimatic X SpongeBob SquarePants U1-SS set. If successful, I have a feeling Viacom (the owner of Nickelodeon) will want to consider how it can do more of these. Price for the Unimatic X SpongeBob SquarePants U1-SS watch is 650 Euros. Learn more at the Unimatic website here.


More information and specs for the Unimatic X SpongeBob SquarePants U1-SS Watch Watch:


The U1-SS celebrates the 20th anniversary of SpongeBob SquarePants, and his unsinkable cheerful spirit that kept him riding high all these years. This collaboration model is a Made in Italy diving watch, featuring a black aluminium minimal insert with matte black anthracite SpongeBob SquarePants dial with Super-LumiNova® BL black NL and anthracite SpongeBob portrait, open second rail and dial trims.

Comes on Sponge Yellow Nylon two piece strap and Black heavy-duty Unimatic V shaped nylon nato strap with Black DLC brushed hardware signed Unimatic.

Modello Uno ref. U1-SS Unimatic X SpongeBob SquarePants

It features a matte black anthracite SpongeBob SquarePants dial with Super-LumiNova® BL black NL matching the pearl on the black aluminium bezel insert and anthracite SpongeBob portrait, open second rail and dial trims. Time is indicated thanks to matte black ladder phantom H+M, reverse lollipop S with anthracite tip. The double domed anti-reflective sapphire crystal provides the best performance in every light condition.

The solid 316 brushed stainless steel case with DLC black brushed finish, the screwed-in 2mm thick caseback, the 8mm diameter crown together with the high quality gaskets set provide a water resistance tested individually to 30 atm=300m=1000ft. Timing accuracy is guaranteed by the NH35A automatic movement tuned to 21600bph with 41h power reserve and hacking seconds hand.

Comes on Sponge Yellow Nylon two piece strap and Black heavy-duty Unimatic V shaped nylon nato strap with Black DLC brushed hardware signed Unimatic. The caseback features the SpongeBob SquarePants blueprint and the individual progressive number.

The watch is covered by a 24 months worldwide warranty and is part of a unique edition of 50 pieces.

© 2019 Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg.

300m = 1000ft = 30atm WR

Diameter 40mm case with 41,5mm bezel

120 clicks mono-directional security bezel

Black aluminium minimal insert with raised lume dot

2.5mm thick double domed sapphire

Inner side anti-reflective coating

316 stainless steel case

DLC black brushed finish

Matte black base anthracite SpongeBob SquarePants dial

Super-LumiNova® BL black NL

Anthracite open second rail and dial trims

Automatic calibre Seiko NH35A 21600bph

Hacking seconds hand Bi-directional winding

Accuracy -20/+40 s/day – 41h power reserve

Antimagnetic ≥4800 A / m

Sponge Yellow Nylon two piece strap

EXTRA: Black heavy-duty Unimatic V shaped nylon nato strap

SpongeBob SquarePants blueprint caseback

Individually numbered, edition of 50


The SpongeBob apparel joins other recent fashion collaborations from other brands including Nike and Timberland, Pharrell Williams' Billionaire Boys Club ICECREAM, Edward Venero's VNRO, and a homeware collaboration from Modernica with Chicago-based visual artist Louis De Guzman and global music artist J Balvin.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.

A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.

More Nick: 'The SpongeBob Musical: Live On Stage!' to Debut on Nickelodeon in December 2019!

Originally published: Friday, October 25, 2019.

Source: Highsnobiety; H/T:; Additional source: Google Translate.
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