Tuesday, June 22, 2021

Vaibhav Studios Scoops Up Awards for Nickelodeon Idents at Promax India 2020

Vaibhav Studios has added more feathers to its cap! The animation studio, best known for Lamput, swept away the most number of awards at the Promax India 2020 and one award at the Venice TV Awards for its funny, whacky and captivating idents for Nickelodeon India.

Helmed by founder and animation veteran Vaibhav Kumaresh along with his team of talented animators/directors – Ajit Aher, Dapoon Rai Dewan and Anand Babu, the Nick idents bagged four awards at the Promax Global Excellence Awards in Los Angeles and a whopping 12 awards at the Promax Awards India in 2019.

Commenting on the same, an elated Kumaresh shared with Animation Xpress, “I’m delighted and want to congratulate our entire team, especially our directors and animators Aher, Dewan and Anand. The animated ident campaign that we created for Nickelodeon India are doing great at the awards. The sole intention behind conceiving and pitching this ‘handmade’ campaign was for us to detox from the increasing digital projects we had been working on for a long time! I’m glad Nick India bought our idea and paid us to have fun! The campaign was truly refreshing for us, and we’re glad that the fun continues even now!”

Here’s the full list of awards won by the animation studio for their work for Nickelodeon:

Promax India 2020

Nickelodeon Garba Ident – GOLD
Best Brand Image Campaign (Out of House)
Best Brand Image Design (Out of House)
Best Ident (Out of House)
Best Original Music / Score
Best Holiday / Seasonal Promo

Nickelodeon Vada Pav Ident – SILVER
Best Ident (Out of House)

Venice TV Awards 2020

Nick Valentine’s Ident – Best Programme Promotion

Speaking about the idents, Dewan commented, “This year has been amazing at the awards, just like last year. It is special for me because these films mark my debut as a co-director and a conceptualizer. It’s been an amazing learning curve where I needed to think of every aspect of filmmaking – be it the story, the storyboards, the set design, the model making, the animation, the lighting and even the music. Each of these areas were tremendous fun and will always be a memorable experience for me. I thank Vaibhav and the folks in my studio for giving me this opportunity. Also, special mention to Roto Shah, the music director of the Street food Rap [Vada Pav ident] and the Train [Valentine’s Day] idents, who single handedly created such catchy tunes for both the films!”

Kumaresh further mentioned, “For me the greatest fun is when we are collectively conceiving and producing the films. The amazing feedback from our audience coupled with awards globally is merely a byproduct of the fun we had. I’m sure there’s more to come! Also, special kudos to music composer Narayan Parasuram for directing multiple live musicians and composing a highly intricate musical track for the Garba ident. No wonder it won him the Gold for the best original music score.”

An equally excited Parasuram added, “I’m obviously very thrilled at the award sweep that the Nick Garba idents have won. I’m also happy that its music has been recognised. The music is very unique in its compositional form. It’s very traditional Gujrati folk Garba music and the entire 40 seconds track is completely acoustic. 10 to 15 musicians played it, from dhol to shehnai to jhanj and others;  no electronic programming, instruments were used. For that you need a very gutsy producer like Kumaresh as it involves more cost, more effort because you don’t sit with a laptop and download ethnic music. It could have been done that way, but the way we did it has a magic of its own. The magic is highlighted more as it’s based on an ancient Indian Raga – Brindabani Sarang and I’ve tried to bring that element in the contemporary, funky piece of snackable content on Gujrati food. So, it’s a ‘sangam’ of food and music of which the Gujrati culture is very passionate about. Thanks to Kumaresh for giving me this opportunity.”

The vocal track is sung brilliantly by Upaghna Pandya, a scholar (MA in Gujrati) who lent her voice for Makdee songs as a child. She brought in the authentic, rustic Gujrati accent though the lyrics are mostly gibberish.

A full list of Promax India 2020 winners can be found at https://www.promaxindia.tv/winners-list-2020/.

A huge congratulations to Vaibhav Studios, Nickelodeon and to everyone involved in making the Nickelodeon Idents!

Update (23/6/2021) - From AnimationXpress:

Vaibhav Studio bags Best Animated Commercial Award for ‘Nick Indent’

Mumbai’s Vaibhav studios; The animation studio, best known for Lamput was recently conferred upon with the “Best Animated Commercian Award” under in the professional category of ASIFA India Awards Of Excellence ceremony 2020-2021.

This is not the first time Vaibhav Studios has bagged the award for its funny, whacky and captivating idents for Nickelodeon. at the Venice TV Awards. The animation studio had swept away most number of awards at the Promax India 2020 and one award at the Venice TV Awards for the same project

Led by founder and animation veteran Vaibhav Kumaresh along with his team of talented animators/directors – Ajit Aher, Dapoon Rai Dewan and Anand Babu, Vaibhav Studio has been associated with a string of animated projects since its inception.

Speaking to AnimationXpress about the victory, Kumaresh shared, “I’m obviously very glad that the NICK ident campaign we created has been awarded the Best Commercial by the jury. On behalf of the entire team I thank Asifa India & the jury members for this honour.”

Kumaresh further shares that it is particularly heartening because the Nickelodeon idents campaign was our own creation that we had pitched to Nickelodeon three years ago.

Shedding light on the project, he noted, “It involved unique concepts using unique techniques that fused multiple mediums. They loved it, and commissioned the very first set of idents which also worked fabulously for the network including winning several national & international awards. Buoyed by the success, NICK commissioned the ‘sequel’! Now to see the sequel perform even better is indeed a pleasure. Special kudos to our directors Anand Babu, Dapun Rai Dewan, Ajit Aher, and the entire team at Vaibhav Studios. A big shout out to music composers Roto Shah & Narayan Parasuram as well.”

Asifa; The International Animated Film Association is an international non-profit organization founded in 1960 in Annecy, France, by the best known animation artists of the time such as the Canadian animator, Norman McLaren. There are now more than 30 chapters of the Association located in many countries of the world.

We congratulate the studios on the big win and hope that such ingenious projects more artists and pave the way for more breathtaking imagery by in the future


More Nick: Nickelodeon International Sets India Co-Production 'The Twisted Timeline of Sammy & Raj'!

Originally published: October 13, 2020.

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