AD | Evie's Nappy Pants Dance Music Video | @pampersUKIre x @MuddyPuddleParentingOfficial | Muddy Puddle Parenting
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Get wiggling with Evie’s Nappy Pants Dance! A brand-new song and follow-along dance from Peppa Pig and Pampers, made for babies, toddlers and their grown-ups to move and play together.
The song is inspired by a moment every parent knows: when little ones become too wriggly to keep still during nappy changes. The routine was developed with Speech and Language Therapist Emma O’Dwyer, founder of Baby Speak. It uses simple, playful actions to encourage movement, participation and early communication.
Muddy Puddle Parenting is your go-to place for playful, practical, and educational parenting.
Inspired by the relatable family dynamics of Peppa Pig, we explore the ups, downs and joyful mess of raising little ones—through tantrums, firsts, and everything in between. Just like Peppa’s world, ours is full of giggles, curiosity, and a whole lot of love (and muddy boots).
Expect expert advice, real-life stories, and clever DIY hacks—all in short, snort-worthy videos made for modern parents. Let’s Jump In.
About Peppa Pig 🐽
Peppa is a cheeky, curious four-year-old pig who lives with Mummy Pig, Daddy Pig and her little brother George. Her world is full of imagination, family, and playful learning. Through everyday adventures, Peppa’s family reflects the joys and messiness of modern parenting, making it the perfect lens to explore real-life parenting topics.
Welcome to Sesame Street! A colorful community of monsters, birds, grouches, and humans—a place where everyone counts. With a signature mix of laughter and learning, Sesame Street has been enriching minds and bringing families closer for five decades. Rigorously researched and deeply inclusive, Sesame Street has become the most-watched children’s program in history. For more fun games and videos for your preschooler in a safe, child-friendly environment, visit Sesame Street at http://www.sesamestreet.org
Hasbro and Sesame Workshop today (Oct. 28) debuted the final video in their first-ever YouTube collaboration series starring Elmo and Peppa Pig, with Sounds of Sesame Street, premiering today on both the Peppa Pig and Sesame Street YouTube channels. The video brings Peppa and George to Sesame Street, where Elmo is on hand to introduce them to some very familiar friends, each with favorite sounds and activities to share.
Elmo and Peppa Pig cap their trans-Atlantic collaboration with a third short, 'Sounds of Sesame Street'
In the final video, Cookie Monster makes a quick case for cookies (or “biscuits,” as Peppa and George say) while Abby Cadabby enlists Peppa and George to help her write a rhyming spell about one of Peppa’s all-time favorite activities: jumping in muddy puddles. The muddy splashes spark Elmo’s favorite sound — the laughter of his friends — which, with Peppa, George and Abby all together on Sesame Street, is in plentiful supply.
“This episode captures everything we love about both of these worlds,” said Sarah Madey, Vice President of Global Marketing at Hasbro. “Peppa and George feel right at home on Sesame Street, and so do we. Getting to bring these characters together around the things they love most, from muddy puddles to Cookie Monster’s biscuits, is the kind of storytelling that reminds you why both of these franchises have meant so much to so many families for so long.”
“The latest installment of the collaboration series between Sesame Workshop and Hasbro is a celebration of everything both brands do best — spreading joy, fostering connection, and sparking curiosity that fuels early childhood learning,” said Samantha Kennedy, Vice President of Brand Marketing, Sesame Workshop. “It has been a pleasure to work with the Peppa Pig team to bring our beloved brands together in a way that feels fresh, engaging, and entirely organic, helping us share the magic of Sesame Street with an even wider audience.”
George’s appearance in Sounds of Sesame Street is part of an ongoing chapter in his character’s journey. In February 2026, Peppa Pigintroduced a new storyline in which George is revealed to be moderately deaf, developed in partnership with the National Deaf Children’s Society and the Hearing Loss Association of America to authentically reflect the experiences of deaf children and their families.
Welcome to Sesame Street! A colorful community of monsters, birds, grouches, and humans—a place where everyone counts. With a signature mix of laughter and learning, Sesame Street has been enriching minds and bringing families closer for five decades. Rigorously researched and deeply inclusive, Sesame Street has become the most-watched children’s program in history. For more fun games and videos for your preschooler in a safe, child-friendly environment, visit us at http://www.sesamestreet.org
The collaboration will see the introduction of a new character, Libby Lioness, voiced by England legend Jill Scott, as the brands come together across content, consumer products and retail.
Hasbro and The Football Association have announced a multi-year collaboration that will bring Peppa Pig into the world of England national football for the first time.
Launching in summer 2027, the multi-platform licensing initiative will unite two of Britain’s most beloved brands through original content, consumer products, retail and publishing, creating new opportunities for families, fans, retailers and licensing partners alike.
As part of the collaboration, England football icon, Jill Scott, will join the Peppa Pig universe, voicing a brand-new character, Libby Lioness, who will appear in original content designed to introduce England football to preschool audiences through Peppa’s signature warmth, humour and relatable family storytelling.
“Bringing Peppa Pig and England together is a truly exciting moment for the brand. Both celebrate confidence, resilience, friendship and the courage to try something new, making this a natural fit,” said Esra Cafer, SVP of Franchise Strategy and Management, Preschool and Fashion at Hasbro. “With original content, consumer products and retail all working together, we’re creating meaningful ways for young fans and families to connect with the game in a uniquely Peppa Pig way.”
Marvin Farrell, Head of Licensing at The Football Association, added: “England teams have inspired generations of young fans, and this initiative gives us an exciting new way to connect with children and families through one of the world’s most-loved pre-school brands. We are delighted to be bringing the spirit of England and the world of Peppa Pig together through content and products in 2027 and beyond.”
This licensing-led collaboration will bring new products to fans, supported by content including a two-part Peppa Pig broadcast special, dedicated Peppa Pig Tales episodes on YouTube and branded digital content. Together, these touchpoints will bring the excitement, teamwork and fun of football into Peppa’s world across broadcast, digital and social platforms.
For licensees and retailers, the initiative will extend into a broad consumer products programme spanning toys, plush, accessories, sporting accessories and apparel, supported by publishing and marketing activity.
Designed as a fully integrated franchise programme, the campaign will create a journey from screen to shelf and from storytelling into real-world play, offering partners the opportunity to participate in one of the most ambitious collaborations to date from Peppa Pig.
Further details about the content, consumer products and retail activations will be announced ahead of the summer 2027 launch.
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A blend of Peppa Pig’s original lullaby with Super Simple Songs’ popular rendition of “Twinkle, Twinkle, Little Star," it brings together two familiar favorites in a comforting musical moment for little listeners and families alike.
‘Peppa Pig,’ Super Simple Songs/Hasbro
Peppa Pig is joining forces with another powerhouse in preschool entertainment. In October, Hasbro Music and Super Simple Songs will debut “Twinkle Twinkle x Peppa’s Lullaby,” a new mash-up that blends Peppa Pig’s original lullaby with Super Simple Songs’ popular rendition of “Twinkle, Twinkle, Little Star.” Reimagined as one soothing bedtime track, it brings together two familiar favorites in a comforting musical moment for little listeners and families alike.
The release unites two of the most recognizable names in children’s music. With more than 46 million YouTube subscribers and 44 billion video views, Super Simple Songs has become a destination for original children’s songs and classic nursery rhymes for young fans around the world.
The track is the latest milestone in Peppa Pig’s growing music journey. With more than 1,300 original songs and over 1 billion lifetime music streams, Peppa has emerged as one of preschool entertainment’s biggest music stars, extending her appeal far beyond the screen through songs, albums and special musical releases.
“Twinkle Twinkle x Peppa’s Lullaby” creates a gentle listening experience that families can enjoy together. The release also builds on Peppa’s growing roster of high-profile music moments. In recent years, the Queen of Preschool has joined forces with fellow entertainment favorites, including The Pinkfong Company’s Baby Shark and Sesame Street.
“Twinkle Twinkle x Peppa’s Lullaby” will launch globally on Tuesday, October 6 across YouTube, social platforms and across major streaming platforms.
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Peppa Pig and Elmo Splash into Each Other’s Worlds in a First-Ever Music Video Collaboration for Peppa Pig & Sesame Street
Two of the world’s most beloved children’s brands unite for the very first time for a toe-tapping, puddle-splashing dance remix
September 2, 2026 -- Hasbro and Sesame Workshop are bringing two iconic children’s worlds together for the first time with Elmo and Peppa’s Muddy Puddles (Dance Remix), a brand-new track and music video premiering today on both the Peppa Pig and Sesame Street YouTube channels. This fun-filled music video marks the first-ever content collaboration between Peppa Pig and Sesame Street, two brands that have defined childhood for generations of families around the world.
In the music video, Peppa Pig’s beloved Jumping in Muddy Puddles song, and Elmo’s Jumping in Puddles song, get a full dance remix makeover. The result is a joyful, high-energy mashup that’s equal parts British charm and Sesame Street spirit, celebrating the universal language of music, movement, and a really good puddle jump.
“Working with Sesame Workshop to bring these two worlds together has been a joy from the very first note,” said Sarah Madey, Vice President of Global Marketing at Hasbro. “Peppa and Elmo share so much—curiosity, warmth, and an absolute love of having fun—and this modern, upbeat track reveals the magic of what can happen when these two icons partner up.”
"Sesame Workshop has long harnessed music as a powerful tool for storytelling and connection, and we've always been committed to collaborations that feel authentic and innovative," said Samantha Kennedy, Vice President of Brand Marketing, Sesame Workshop. "We're excited to work with Hasbro to bring two iconic characters together for the first time ever. Seeing Peppa and Elmo share the screen will surprise and delight children and families everywhere as they sing and dance side-by-side in this joyful new music video that puts a fresh twist on two beloved tunes.”
The music video is the first installment of a three-part YouTube collaboration series between Peppa Pig and Sesame Street, with additional videos to follow on September 24 and October 28, 2026. Elmo and Peppa’s Muddy Puddles (Dance Remix) is also available on digital streaming platforms.
More episodes of Peppa Pig are available on YouTube, and follow the brand on social media on Facebook, Instagram and TikTok for fun parent content. For the latest on Sesame Street, visit YouTube, and find the brand on social media on TikTok, Facebook, Threads and X.
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About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, Threads and X.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
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The dedicated in-game experience introduces iconic Smurfs characters, locations, and interactive activities into Outfit7’s flagship mobile sandbox title for children.
Outfit7, the creator of the global entertainment franchise Talking Tom & Friends, and Peyo Company, owner of the legendary Smurfs brand, have officially joined forces to integrate the Smurfs into the mobile game Talking Tom & Friends: World. Available now, this partnership introduces a dedicated Smurfs-themed scene where young players can meet classic characters like Papa Smurf and Smurfette, unlock specialized outfits and accessories, and participate in interactive activities inspired by the blue franchise's world.
Designed as Outfit7's first game developed specifically for kids, Talking Tom & Friends: World offers a sandbox environment centered around imaginative play, self-expression, and exploration. The strategic crossover leverages the shared multi-generational appeal of both intellectual properties, merging the Smurfs' core themes of friendship, teamwork, and adventure with Outfit7's digital sandbox mechanics.
Highlighting the scope of the project, Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 subsidiary), stated: "Many of us grew up with the Smurfs, which is part of what makes this collaboration so special. 'The Smurfs' are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. That's a big reason why we were excited about this partnership! Through 'Talking Tom & Friends: World', we're able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs."
Expressing enthusiasm for the venture, Fabienne Gilles, CCO Licensing at Peyo Company, remarked: "We are excited to bring our beloved little Smurfs into Talking Tom & Friends: World through this new partnership with the talented team at Outfit7. I'm sure kids and parents alike will love discovering this fun new collaboration and playing together with the Smurfs, Talking Tom, and his friends."
Via the official Outfit7 newsroom:
The Smurfs Have Arrived in Talking Tom & Friends: World!
August 3, 2026
For decades, kids around the world have followed the adventures of Papa Smurf, Smurfette, Brainy, and the rest of the village. While the world around them has changed, the Smurfs have remained a constant, entertaining new generations through stories built around friendship, teamwork, curiosity, and adventure.
Now, those iconic blue characters are stepping into Talking Tom & Friends: World, Outfit7's first game created specifically for kids. Available now, the collaboration introduces a dedicated Smurfs experience where children can explore Smurfs Village, meet familiar characters, discover new activities, and create adventures alongside Talking Tom and his friends.
Bringing the Smurfs to a New Generation of Play
At Outfit7, collaborations are about more than introducing recognizable characters into our games. They're an opportunity to bring together brands that share common values while creating new ways for audiences to engage with the worlds they love.
For decades, the Smurfs have entertained generations of fans through stories centered around friendship, teamwork, adventure, and imagination. While the franchise continues to connect with audiences of all ages, it remains a favorite among children, making Talking Tom & Friends: World a natural place to bring those iconic characters to life through play.
As Outfit7's first game created specifically for kids, Talking Tom & Friends: World encourages creativity, exploration, and storytelling. Combined with the Smurfs' timeless appeal, the collaboration creates a new way for children to engage with familiar characters while giving parents the chance to share a brand many grew up with themselves.
Stepping Into Smurfs Village
The adventure begins when kids discover a miniature mushroom village hidden within Talking Tom & Friends: World. Stepping inside unlocks a dedicated Smurfs-inspired scene where Brainy and Storm welcome them into a world designed around creativity, storytelling, and roleplay.
At the center of the experience is a village setting where kids can create adventures of their own while helping care for the environment through activities such as collecting litter, recycling, composting, and planting flowers. Rather than following a fixed storyline, the experience encourages children to use their imagination, whether they're recreating favorite Smurfs moments or inventing entirely new adventures alongside Talking Tom and his friends.
For those who want to explore even further, Papa Smurf and Smurfette's mushroom house and Gargamel's castle can also be unlocked, introducing additional characters, activities, and magical potion mixing.
More Ways to Get Smurfy
The adventure expands with Smurfs-inspired fashion items and character customization options.
Inspired by some of the franchise's most recognizable characters, the collection includes Papa Smurf's signature red hat, Smurfette's dress, Brainy's glasses, Farmer's hat, Handy's overalls, Gargamel's outfit, and more. These items allow kids to bring a little Smurfs magic into adventures throughout the game.
For the first time, children will also be able to customize the Smurfs themselves. While each character keeps their recognizable appearance, outfits and head accessories can be mixed and matched, creating new looks and even more opportunities for imaginative storytelling.
Growing the Talking Tom & Friends Universe
The Smurfs collaboration is another example of how the Talking Tom & Friends franchise continues to grow and evolve. Today, the franchise reaches audiences through a variety of products, from games created specifically for kids to experiences with broader appeal.
The Smurfs have followed a similar journey. For decades, they have entertained generations of fans through comics, television, film, consumer products, and digital experiences, remaining relevant to both longtime fans and new audiences alike.
That shared ability to connect with different audiences makes the collaboration an especially meaningful one, bringing together two entertainment brands that continue to find new ways to engage, inspire, and entertain.
The Smurfs experience is available now in Talking Tom & Friends: World. Find the mushroom village, step into Smurfs Village, and start creating your own Smurfy adventures.
Hasbro recently teamed up with P&G and Pampers to introduce Pampers Premium Protection Nappy Pants, bringing a playful, character-led design to a key developmental milestone for families in the UK. The campaign includes a new Peppa Pig-inspired track, “Evie's Ready for Nappy Pants,” celebrating everyday family moments with humor and heart. Listen to the song below!
Evie's Ready for Nappy Pants (Instrumental)
Provided by The Orchard Enterprises
Evie's Ready for Nappy Pants · Peppa Pig · Jack Alexander
Evie's Ready For Nappy Pants!
℗ 2026 HCPLL
Released on: 2026-04-24
Producer, Mixer: Blackbook Music
Mastering Engineer: Mike Hillier
Music Publisher: HCPLL
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A new collaboration has been revealed between nursery brand iCandy and Peppa Pig – with Mummy Pig stepping out for her ‘pushchair era’ with the company’s new iCandy Pip in a special Muddy Puddle colourway.
The new deep glossy brown colour for the popular lightweight, IATA cabin-approved pushchair aims to combine luxury design with a playful nod to Peppa’s famous family pastime - jumping in muddy puddles.
This marks the first-ever collaboration between iCandy and Peppa Pig’s Mummy Pig.
Mummy Pig, who gave birth to Peppa and George's younger sister Evie last year, says she’s “all about practical pieces that survive the playgroup pickup and puddles in style”, and with the Pip weighing just 7kg, folding in seconds and being IATA cabin-approved, she’s clearly found her match.
It also features a lie-flat seat suitable from birth up to 25kg; a UPF 50+ canopy; flip-flop friendly brake; reversible seat liner and removable bumper bar; carry bag and rain cover.
SEVENTEEN & THE SMURFS ARE TEAMING UP IN A NEW SMURFY VERSION OF THE MUSIC VIDEO FOR SEVENTEEN’S GLOBAL HIT SONG “GOD OF MUSIC”.
On November 25th (2PM GMT), Peyo Company, in collaboration with HYBE and PLEDIS Entertainment, are bringing to life a special crossover project between SEVENTEEN and The Smurfs with the release of a new version of SEVENTEEN’s hit music video for “God of Music”. This exciting video collaboration on YouTube features a handful of the iconic Smurf characters joining the members of SEVENTEEN in a celebration of their shared messages of joy, teamwork, and harmony.
The project blossomed thanks to a delightful stroke of serendipity as both The Smurfs’ anniversary and the release date of SEVENTEEN’s “God of Music” fell on the same date, on October 23rd. Inspired by this unexpected connection, the two icons decided to join forces and celebrate their common vibes of happy togetherness.
Fans have been buzzing with excitement since a mysterious reel video was first posted last month on The Smurfs’ official social media, teasing the collaboration and suggesting that each member of SEVENTEEN would be transforming into a custom Smurf!
In addition to the release of the music video, the SEVENTEEN & The Smurfs collaboration will extend to an exciting range of consumer products that are due to be launched in 2026!
Pledis Entertainment said: “This collaboration brings together two icons united by shared values—SEVENTEEN, celebrated for spreading messages of positivity and togetherness through their music, and The Smurfs, beloved symbols of hope and happiness. We look forward to your continued support and interest as the project evolves to showcase how their combined forces amplify these values around the world.”
Véronique Culliford, President of Peyo Company and daughter of Belgian artist Peyo, creator of The Smurfs, said: “This collaboration is built around joy and friendship, echoing the Smurfs' original purpose of bringing more laughs, joy and togetherness to the world, just as my father intended when he first brought the Smurfs to life. I know he would be happy and proud about this partnership with SEVENTEEN, and to see that 67 years after they were created, his beloved blue characters continue to spread joy and unity in new ways.”
About SEVENTEEN
SEVENTEEN—comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO—have rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The 13-piece act’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. Holding the titles for the two best-selling K-pop releases of all time—FML (Apr 2023) and SEVENTEENTH HEAVEN (Oct 2023)—SEVENTEEN went on to solidify their global presence as FML (with more than 6.4 million copies sold) became the IFPI-certified top-selling album worldwide in 2023. They soared to new heights in 2024, making history as the first K-pop act to perform at Glastonbury and headline Lollapalooza Berlin, while also becoming UNESCO's first-ever Goodwill Ambassador for Youth. Crowned ‘Best Group’ at the 2024 VMAs and ‘Top K-pop Touring Artist’ at the 2024 BBMAs, SEVENTEEN became the highest-ranking K-pop act on IFPI Global Artist Chart 2024, propelled by the success of their 12th Mini Album SPILL THE FEELS. Celebrating their 10th anniversary this year, the K-pop icons have blazed a new trail of reinvention with their 5th Studio Album HAPPY BURSTDAY—which debuted at No.2 on the Billboard 200, tying their highest record. The group’s touring success has been equally remarkable, ranking No. 1 among K-pop acts and No. 3 overall on Billboard’s 2025 midyear Boxscore charts.
About The Smurfs
Blue and cute, standing only three apples high, the Smurfs value team spirit, friendship, tolerance, fun, working together and respect for nature. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. They live in a village full of mushroom-shaped houses, hidden in the heart of a magic forest where few people venture to go. Born in a comic book in 1958, Peyo’s little blue characters have been spreading happiness and entertaining kids and families for generations. The Smurfs animated series (2021) airs worldwide on Nickelodeon, on local free-to-air channels and is available on Netflix, Paramount+ and Amazon Video. In July 2025, a new Smurfs movie produced and distributed by Paramount Pictures starring Rihanna as Smurfette was globally released at theatres.
About PEYO COMPANY:
Peyo Company is the trading name of IMPS srl, Lafig Belgium and Peyo Productions. The Peyo Company was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s creations. Peyo Company operates from Belgium through four units:
Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment. Peyo Distribution manages the global distribution of audiovisual content and music catalogues. Peyo Productions oversees the production of new audiovisual content. Peyo Creations is a creative entity making new artworks, stories and comics.
These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values, reaching the heart of multiple generations of fans, and achieving glorious international success and recognition with The Smurfs.
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The UK government has partnered with Peppa Pig to help parents of early years children filter through misinformation online.
The government has kicked off a new national campaign to help new parents cut through the bombardment of sometimes unreliable advice and false expectations online.
From Instagram gurus to TikTok tips, turning to online communities is a trend among parents of young children, with new research revealing that 33% are now scrolling social media for support. However, the vast majority (68%) are battling with conflicting advice that they struggle to trust, causing roughly seven in 10 (69%) to feel overwhelmed by the amount of information available.
As part of its Plan for Change, the government is driving national renewal by tackling inequality and unlocking opportunity across the country. Following the rollout of 30 hours government-funded childcare last month, over half a million children are now benefitting from the expertise of this country’s early years professionals, and now the new Best Start in Life campaign will build on this progress by offering evidence-backed advice and support, all in one place.
A new film has launched featuring expert child psychologist Professor Sam Wass, and a partnership with Hasbro’s Peppa Pig, building on the government’s package of support. The film points to the importance of reading, chatting and playing with little ones to help prepare them for school, and helpful content from the Peppa Pig family will feature on the Muddy Puddle Parenting channel. The Muddy Puddle Parenting channel was launched June of this year and aimed to bring multi-platform content and trusted insights to parents through the family-first lens of Peppa Pig. Working alongside parenting expert and clinical psychologist Dr. Becky, the series was marketed as the go-to destination for playful, practical and educational content.
Now the UK Government aims to further the content, and this comes alongside investment to ensure every family can access in-person support too. 65 previously unfunded local areas from Devon to Stockton-on-Tees have this month received their share of a £12m development grant to begin building their Best Start Family Hub offer ahead of rollout beginning next year.
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The two pre-school icons are coming together for a milestone mash-up track and animated music video collaboration, releasing 26th December.
For the very first time, two of the world’s most beloved family entertainment stars are joining forces. Hasbro’s Peppa Pig is teaming up with The Pinkfong Company’s Baby Shark in a one-of-a-kind collaboration that promises to make a splash with families everywhere. The debut includes an original mash-up track and animated music video, blending both brands’ iconic theme songs in a way that feels fresh, surprising and endlessly fun.
This milestone has been hailed as more than a duet; a cultural crossover between two pre-school powerhouses and the first time Peppa Pig has joined forces with another family entertainment music artist. This new release is set to highlight the synergy between Peppa Pig, one of the most recognisable and celebrated pre-school characters worldwide, and Baby Shark, the global phenomenon celebrating its 10-year anniversary this year.
“Peppa Pig has become more than a character; she’s a cultural touchstone for families across generations,” said Esra Cafer, senior vice president, Global Brand Strategy & Management, Fashion & Pre-school at Hasbro. “Bringing her together with Baby Shark in this new music mash-up is an exciting milestone that highlights her influence while giving fans something playful and unexpected to sing and dance along to.”
The animated music video takes families on a vibrant underwater adventure, as Peppa and her family board a submarine, dive beneath the waves and meet Baby Shark and his family in a lively celebration of friendship, music and play. With colourful worlds colliding, familiar characters singing together and an infectious soundtrack to match, the collaboration is designed to capture imaginations and bring joy to fans of all ages.
“We are excited to introduce a special new version of our iconic ‘doo-doo-doo’ with Peppa Pig,” said Bin Jeong, CEO of Pinkfong USA. “Working with Peppa Pig during Baby Shark’s 10-year anniversary is a meaningful milestone, and we hope this collaboration will be a delightful gift for fans of both.”
The Peppa Pig x Baby Shark collaboration launches globally on 26th December 2025, across YouTube and social platforms, with full-length and short form formats available for families to enjoy anywhere, anytime.
