Viacom International Media Networks (VIMN) Africa Wins Big At The 2016 PromaxBDA Africa Awards

Viacom International Media Networks (VIMN) Africa, home to Nickelodeon, Nick Jr., NickToons, MTV, MTV Base, Comedy Central, BET, and VH1, has scooped a remarkable 18 awards at the prestigious PromaxBDA AFRICA 2016 media marketing awards held in Johannesburg on Thursday, 3 November 2016!

Throughout the world, the PromaxBDA Awards stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavours in this field.

Youth brand and flagship channel MTV Base lead the pack receiving 6 awards which consisted of 3 gold, 1 silver and 2 bronze awards. Comedy Central shone with 6 accolades that consisted of 1 gold and 5 bronze awards. Children’s edutainment channel Nickelodeon walked away with 1 gold, 2 silver and 2 bronze awards and MTV rounded up the awards with a gold award.

Commented Alex Okosi, Senior Vice President (SVP) and Managing Director (MD), VIMN Africa: “We have amazing creatives that consistently push the envelope to deliver innovative campaigns that resonate with our consumers. It is an honour to be recognised for the unique media and marketing solutions we provide and we look forward to constantly bettering our value proposition by staying ahead of the trends.”

A huge congratulations to Viacom International Media Networks (VIMN) Africa and everyone involved in creating these masterpieces!

PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. More information about PromaxBDA Africa can be found on PromaxAfrica.tv.

The full list of awards below:

MTV Base
Bronze – Best Image Campaign (#LetsTalkColour)
Bronze – Best Use of Social Media (VJ Search)
Silver – Best Design Without Footage (DJ Battle)
Gold – Best Use Of Digital (#LetsTalkColour)
Gold – Best Use Of Social Media (#LetsTalkColour)
Gold – Best Interactive Promotion (VJ Search)

Comedy Central
Bronze – Best Entertainment Campaign (The Roast of Rob Lowe)
Bronze – Best Use Of Humour In Promotion (South Park S20)
Bronze – Best Use Of Design (Roast Battle)
Bronze – Best Design Without Footage (Roast Battle)
Bronze – Most Outstanding Design In Promotion (Roast Battle)
Gold – Best Entertainment Campaign (South Park S20)

Nickelodeon
Bronze – Best Sponsor Integration (Toy Run)
Bronze – Best Original Logo Design (Nickelodeon’s Genius)
Silver – Best Children’s Promo (Nickelodeon’s Genius)
Silver – Most Outstanding Design In Promotion (Nickelodeon’s Genius)
Gold – Best Sponsor Integration (Nickelodeon’s Genius)

MTV
Gold – DSTV/M-Net Promo Rocket Award/Olga Lombard (MTV On-Air Producer)

More Nick: Nickelodeon UK Wins Four Awards At The 2016 PromaxBDA UK Awards!

Original source: HypeAvenue.

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Team Nickelodeon UK To Take Part In The Toy Trust Isle of Wight Big Kids Bike Ride Challenge For The Special Bikes For Special Kids Charity

ToyNews, a monthly trade magazine for the toy business, is reporting the exciting Nickelodeon UK News in the following article that Nickelodeon UK staff members, along with 163 fellow bikers from the Toy Industry, are planning to undertake the Toy Trust Isle of Wight Big Kids Bike Ride challenge in an effort to help raise £100,000 for the Special Bikes for Special Kids charity, which provides custom-fitted trikes for profoundly disabled UK children.

The event, the largest charity fundraiser that the Toy Trust has organised to date, will take place on Saturday 8th June 2013.

In addition, a large supply of toys has been donated by Toy Trust committee member companies to the paediatric unit of nearby St Mary's hospital in Newport, Isle of Wight. They will be presented by Flair's Peter Brown.

This is an great event that deserves a lot of support. Nickelodeon wants to help the Toy Trust raise as much money as possible for the Special Bikes for Special Kids charity. Please donate as much as you can and remember every little helps and no donation is too small! You can sponsor Nickelodeon's Toy Trust Isle of Wight Big Kids Bike Ride Challenge team by donating money via the Toy Trust's online event page on Virgin Money Giving. Simply click here and then search for The Toy Trust.

If you cannot find a team or rider to sponsor then please send a cheque made payable to The Toy Trust to Matt Jones at the BTHA, 80 Camberwell Road, London SE5 0EG.

Founded by the British Toy and Hobby Association, the Toy Trust is the toy industry's charity which exists to raise money predominantly from the toy industry, its suppliers and friends; and distribute the money raised to charities helping disadvantaged and disabled children within the UK and abroad. You can find more information about the BTHA here on the organisations official website, btha.co.uk.

In 2012, Team Nickelodeon UK completed the Toy Trust Three Peaks Challenge to raise money for MEDICMALAWI, a small charity which is run by a group of volunteers and professionals 100km north of the Malawi capital Lilongwe who run a children's hospital and an orphanage for 50 children as well as a village school on a tiny budget of less than £110,000 a year.

Good luck to everyone riding in the Toy Trust Isle of Wight Big Kids Bike Ride event!:

Toy Trust nears £100k target for industry bike ride

Final push in sponsorship needed as 163 riders prepare for Isle of Wight challenge in June.

There's just two weeks to go until the Toy Trust Isle of Wight Big Kids Bike Ride - and the body is urging the industry to get behind as many riders as possible so it can hit its £100,000 target.

The event will be the largest charity fundraiser that the Toy Trust has organised to date - with 163 riders taking part from companies including Hasbro, Vivid, Character Options, LEGO, Tomy, VTech, ITV, Disney, Nickelodeon, Sky and The Entertainer to name just a few.

Taking place on June 8th, all money raised will go to the Special Bikes for Special Kids charity. It provides custom-fitted trikes for profoundly disabled UK children.

In addition, a large supply of toys has been donated by Toy Trust committee member companies to the paediatric unit of nearby St Mary's hospital in Newport, Isle of Wight. They will be presented by Flair's Peter Brown.

"The response from all areas of the toy trade to our fundraising campaign has been amazing," said Nick Austin, event organiser.
"However, we are still short of our £100k target so please, please sponsor today as many riders as you can for this fantastic cause.

"They deserve your support, as for many of them the 70-mile ride willbe a massive physical achievement."

You can see who is taking part in the event via the Toy Trust's online event page on Virgin Money Giving. Simply click here and then search for The Toy Trust.

If you cannot find a team or rider to sponsor then please send a cheque made payable to The Toy Trust to Matt Jones at the BTHA, 80 Camberwell Road, London SE5 0EG.

Tags: toy trust

Team Nickelodeon UK Join The Last Leg Of Roy Lowe & Sons' 165-Mile Walk For The Light Fund Charity!

From Licensing.biz:

Roy Lowe on final stretch of 165-mile charity walk

Over £3,600 raised so far for Light Fund; various industry execs joining trio on last leg.

Roy Lowe & Sons 165-mile walk from their Mansfield offices to the Grosvenor House Hotel in aid of the Light Fund has entered the final stretch this afternoon.

The trio of Martin Lowe, Richard Radford and Dean Greasley have so far raised over £3,600 for the industry charity. They began the challenge last Wednesday (September 5th) and are aiming to reach the Grosvenor in London between 4pm and 5pm later this afternoon.

They have been joined by a number of industry execs along the way including Neil Henfry (TDP); Alison Pilgrim (Golden Bear); Andy Downie (Dreamtex); David Wootliff and his seven year-old son Jack (Rubie's); Saphia Maxamed (LIMA UK); John McInnerny (Allsorts Licensing); Alex, Sophie, Libby, Charlotte and Anthony from Fluid World; Cassie Allan, Richard Hollis and Steph McLernon-Davis (BBC Worldwide); Sion Aykroyd; Karen Creed-Stephenson (Character World); and Barbara Robinson, Emma Baker, Nicole Hilton and Danielle Dawson (Mothercare).

The boys will be joined on the final leg this afternoon by Team Nickelodeon, Holly Oldham (Rubie's); John Vasta (BinWeevils.com); Geoff Reynolds (Pedigree); Hannah Mungo (eOne); and Team Cartoon Network.

Part of the way will also see them wear 'second skin' superhero suits, kindly supplied by Rubie's.

There's still time to sponsor the boys, by clicking here. And failing that, the least you can do is buy them a drink at tomorrow's Licensing Awards and admire their blisters...