Sea World Australia To Open Nickelodeon Land During Late-2015

Original Nickelodeon Australia and Village Roadshow Theme Parks Press Release via Village Roadshow Theme Parks' official Media Centre:

SEA WORLD TO LAUNCH NICKELODEON LAND LATE-2015

Sea World has announced a new multi-million dollar kids and family area to be themed around some of the world's best known and most loved Nickelodeon characters.

Opening late-2015, Nickelodeon Land will include four new kid-friendly rides and feature Sea World's first ever mini rollercoaster, set to draw a new generation of thrill-seekers to the park.

The new attraction will be an extension of Nickelodeon's existing partnership with Sea World, which includes a Dora Live Show, Nickelodeon character appearances and a Nick retail store. It will be Village Roadshow Theme Parks' (VRTP) third major investment into children's attractions in the last 12 months following on from Junior Driving School at Warner Bros. Movie World and Wet'n'Wild Junior at Wet'n'Wild Gold Coast.

Additionally, it will be Nickelodeon's second major VRTP launch in the last two years, which includes the launch of Nickelodeon Beach at Wet'n'Wild Sydney.

Sea World's General Manager, Bikash Randhawa said that Village Roadshow Theme Parks had a strong focus on providing attractions that catered for the whole family.

"Nickelodeon Land is going to be our family area filled with fun and entertaining attractions, including Sea World's first ever mini rollercoaster and some of our guests' favourites like the iconic carousel.

"This new multi-million dollar precinct will also be the hub for our Nickelodeon character appearances and shows, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and Boots."

Gerald Raines, Senior Vice President for Global Nickelodeon Recreation Partnerships said:

"Nickelodeon Land is an exciting opportunity to expand our family entertainment offering at Sea World and overall recreation business in Australia. It is an attraction that will provide an all-encompassing Nickelodeon experience that the entire family can engage in and enjoy."

For more information, visit seaworld.com.au or call 13 33 86.

About Nickelodeon Networks
Now in its 35th year globally and 19th year in Australia, Nickelodeon is a globally recognised and widely distributed multimedia entertainment brand for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company includes both locally produced and global television programming plus consumer products, digital applications, theme parks, recreation, books and feature films. Nickelodeon Australia has been named Channel of The Year twice by ASTRA and won numerous industry awards. Nickelodeon and Nick Jr. channels air 24 hours a day, seven days a week and are seen in over 2.3 million households via Foxtel (Channel 701) and Fetch TV (Channel 146). Outside of the United States, Nickelodeon is a part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.www.nickelodeon.com.au www.nickelodeon.com.au

ENDS

Additional source: Licensing.biz.

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Viacom International Media Networks (VIMN) Asia To Open Nickelodeon Lost Lagoon At Sunway Lagoon In Malaysia

Viacom International Media Networks (VIMN) Asia has partnered with Sunway Lagoon, Malaysia's premier theme park, to open Asia's first Nickelodeon-themed attraction!

Officially called "Nickelodeon Lost Lagoon", the first Nickelodeon themed land in Asia is due to open in mid-2015. "Nickelodeon Lost Lagoon" will be set amidst 10 acres of lush tropical rainforest to resemble a hidden world within a jungle "lost" to the public since 1997.

The result is a one-of-a-kind experience for visitors, unlike anything experienced before. "Nickelodeon Lost Lagoon" is expected to feature more than 12 attractions for fans and visitors of all ages, including a Rain Fortress – an interactive water play area using reactive technology, a Water Spray Area, Giant Aqua Tube Rides, daily signature slime deluges and a variety of other water slide attractions.

Ahead of the launch of "Nickelodeon Lost Lagoon", Nickelodeon opened a 1,700-square-foot Nickelodeon retail store at Sunway Lagoon in December 2014, becoming Nickelodeon's first retail launch in Asia.

Themed in Nickelodeon's signature orange, the one-stop Nickelodeon Store carries an extensive range of Nickelodeon merchandise, from t-shirts, slippers, stationery and school supplies to toys, apparel, Nickelodeon branded drinks, party items, home-ware and licensed products from Nickelodeon hit TV shows such as "SpongeBob SquarePants", "Dora the Explorer", and "Teenage Mutant Ninja Turtles".

"As we continue our strategic relationship with Sunway, I am really excited that Malaysia is joining our growing list of international retail destinations, expanding the Nickelodeon branded experience in Asia," said Gerald Raines, Senior Vice President of Recreation Business Development for Nickelodeon.

"We have experienced a lot of exciting times here at Sunway Lagoon with over 20 years in operation, having provided a unique experience for visitors of all ages. The opening of the Nickelodeon retail store will certainly give families an exclusive opportunity to get a gist of what to expect from the upcoming Nickelodeon Lost Lagoon, which will open in the first half of 2015," said Sean Choo, General Manager of Sunway Lagoon.

Sean also added, "The opening of this new feature cements our commitment to our visitors to continuously raise the bar in wholesome family fun for all ages at Asia's one-stop fun destination."

"Nickelodeon Lost Lagoon" will add to Sunway Lagoon's five existing parks, namely its Water Park, Amusement Park, Extreme Park, Interactive Wildlife Park and Lynton V Harris Scream Park. The 88-acre Sunway Lagoon is already home to Vuvuzela, the world's largest water ride and Waterplexx 5D, first 5D waterplexx in the world. It is also the only attraction in the world to win Asia's Best Attraction by International Association of Amusement Park and Attractions (IAAPA) for four consecutive years (2007, 2008, 2009 and 2010).

Additionally, Nickelodeon has announced the opening of a brand-new "SpongeBob SquarePants" exhibit that will tour Taiwan through 2016!

Sources: SunwayHotels.com, Hype.my.

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Nickelodeon Inks Deal With Plastic Republic For Water Filters In Russia; Nick Russia and CIS Relaunches Official Website

The licensing news website License! Global Mag is reporting the exciting news that Nickelodeon & Viacom Consumer Products (NVCP) has inked a new deal with Plastic Republic that will see Nickelodeon water filters launch across Russia featuring popular Nickelodeon properties "Dora the Explorer" and "Teenage Mutant Ninja Turtles"! The water filters will complement the range of Plastic Republic homewares that have been on sale in Russia since 2013 including kids' desks, toy cases, bins and flower pots.

In additional news, Nickelodeon Russia and CIS (Россия and СНГ) have relaunched their official website, nickelodeon.ru, with a brand-new look!

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Nickelodeon Italy To Launch Educational "SpongeBob SquarePants" Magazine, "Alla Scoperta Del Mare"

Nickelodeon Italy (Italia) has announced the exciting news on their official Nickelodeon Magazine (Nick Magazine) blog that they have teamed up with RCS, Acquario di Genova (Aquarium of Genoa) and Costa Edutainment (the managers of Acquario di Genova) to launch a brand-new educational magazine series hosted by SpongeBob SquarePants called "Alla scoperta del mare" ("Discovering The Sea")!

There's no-one better than SpongeBob to help you discover the sea. He knows where to go hunting for Jellyfish and knows how to catch a Fish. He doesn't know how to make Squidward laugh, but that's a mystery which no-one knows the answer too.

From Tuesday 23rd June 2015, SpongeBob will be your guide in the brand-new magazine series "Alla scoperta del mare", which will reveal all the secrets of the inhabitants of the sea, including Sharks, Dolphins, Jellyfish, Turtles, and of-course, Starfish!

"Alla scoperta del mare" volume #1 goes on sale at news-stands across Italy on Tuesday 23rd June 2015. The series begins with a close look at Sharks and comes with a model of a Lupo di Mare (Catfish) as a special free gift. Children aged 4 to 12 years. can collect the stamps from 10 issues of "Alla scoperta del mare" to gain free admission to Aquarium of Genoa!

"Alla scoperta del mare" will consist of 20 issues featuring 64 pages of beautiful photographs and information about the marine world. Issue one will cost 1,99 euro, with subsequent issues costing 6,99 euro.

All issues of the series will be available in conjunction with Corriere della Sera and Gazzetta dello Sport.

The initiative enriches the collaboration between Nickelodeon and l'Acquario di Genova, which has housed special educational areas inspired by SpongeBob and all the characters of Bikini Bottom since 2012.

Are you ready to dive-in with SpongeBob and discover the ocean? "Alla scoperta del mare" is on sale from Tuesday 23rd June 2015!

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eOne's "Peppa Pig" Heads To Build-A-Bear Workshops And China In New Deals

Entertainment One (eOne) Licensing has secured a deal with Build-A-Bear Workshops for a brand-new product line based on the hit preschool property "Peppa Pig"!

Build-A-Bear customers will be able to create their own customized Peppa Pig plush toy with a variety of outfit and accessory options. The make-your-own Peppa Pig product line will feature a five-in-one sound chip, as well as two outfit options, in addition to Peppa's signature teddy bear, Teddy. The new product will debut online and in Build-A-Bear Workshops in the UK on Friday 9th October 2015 and in will become available in the USA and Australia in the the following months.

Build-A-Bear will support Peppa Pig's arrival with an in-store marketing campaign.

Andrew Carley, the head of global licensing at Entertainment One, said, "We're delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalize and take home their very own talking Peppa toy. This partnership adds a fun, new dimension to the brand’s toy category and also appeals to the gifting market."

"Our Peppa Pig product is one of the most customizable Peppa lines on the market and gives our young guests the experience of bringing one of their favorite characters to life," said Jennifer Kretchmar, the chief product officer at Build-A-Bear Workshop. "We look forward to partnering with eOne on this exciting product launch that truly touches the imagination of children worldwide and gives them the ability to put their own special touch on Peppa."

"We're delighted that Build-A-Bear will be giving Peppa fans the opportunity to personalise and take home their very own talking Peppa toy," said Andrew Carley, head of global licensing at Entertainment One. "This partnership adds a fun, new dimension to the brand's toy category and also appeals to the gifting market."

Entertainment One's top-rated animated preschool series "Peppa Pig" airs on Nick Jr. channels worldwide, including Nick Jr. UK & Ireland, Nick Jr. USA and Nick Jr. Channel Australia & New Zealand.

In additional "Peppa Pig" news, "Peppa Pig" is heading to China for the first time as Entertainment One Licensing secures new toy and publishing partners in the territory!

King Bee has been appointed as the master toy licensee for "Peppa Pig" in the region.

Meanwhile, Penguin China will work to build the "Peppa Pig" publishing category through bilingual and local languages with a variety of published titles.

Products are scheduled to begin to rollout at key retail channels from July 2015.

Sources: TV Kids, Licensing.biz, ToyNews.

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